Post-Seminar CPD 08 Nov, 2024 - CONTRACT2U INDEX 相比指数 by SINJUN PROPERTIES E(3)2077

Post-Seminar CPD 08 Nov, 2024

1 / 10

4 Ps of Marketing in REAP, choose the correct interpretation.

Promotion - Co-agency

Placing - use of foreign agency

Pricing - get low cost house to sell

None of the answer is correct

Product - Land for sale

2 / 10

Below are challenges to effective strategic roll-out in an agency, which is not true?

Commitment of everyone

Stable condition

Time factor

Understanding it

Priority of stakeholders

3 / 10

Strategy dimensions - horizontal vs vertical. What is not true in the below choices.

Horizontal - widen your coverage subsectors

Horizontal - ancillary businesses

All of answers are correct

Vertical - become generalist in your chosen region

Vertical - deepen your foothold within same sector

4 / 10

4 Ps of Marketing in REAP, choose the wrong statement.

Product - Agency ABC Properties E(1)8765

Product - Exclusive engagement

Product - ABC Penthouse

Product - Subsale and Rental

Product - Tenant eviction service

5 / 10

List below dissect the REAP Market, pick the best answer for your interpretation.

All the answers are correct

REAP is about how space is transacted

Bigger space by mega developers/agencies

Little space by illegals/agencies/owners

Medium space by loose developers/agencies

6 / 10

Pick the correct statement below:

The better RENs are, the less headache the agency operation.

The more skilled the RENs are, the better sales result is the firm in the REAP.

The bigger the firm is, the more profitable it is.

The smaller the firm is, the lesser is its operational cost.

The more the RENs are, the better profit there is.

7 / 10

Using the Pyramid of REAP, what is the best & most correct statement?

Strategic vertical upstream (size matters)

Strategic dimension does NOT matter with size

Strategic horizontal (size matters)

Strategic vertical downstream (size does NOT matters)

Strategic horizontal (size does NOT matter)

8 / 10

What of the differences between Marketing and Selling below is wrong?

None of the answers is correct

Selling is enhancing differences, marketing is resolving differences

Selling is outward looking, marketing is inward looking

Selling is frontend, marketing is backend

Selling is immediate, marketing is delayed

9 / 10

What are the 3 Ps of REAP according to Thomas Sim?

P = Persuasion of Promoter REN, Purchaser & Proprietor

P = Price of Property, Proprietor & Purchaser

P = Purchaser, Promoter REN and Proprietor

P = Location of Property, Proprietor & Purchaser

P = Location of Property, Purchaser & Promoter REN

10 / 10

Pick the best answer below describing REAP on an average firm practice with NAPIC Value transaction.

KL/Selangor is the best region for REAP

East Malaysia is better place for REAP

Penang/Johor are better than KL/Selangor for REAP

East Coast States are better than West Coast States in REAP

None of the answer is correct

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